A Comparison of the Effect of Variations to U.S. Airport Terminal Signage on the Successful Wayfinding of Chinese and American Cultural Groups

Processing passengers quickly and efficiently is one of the top goals for airport administrators, and major international gateways have the added challenge of processing passengers representing a variety of cultures and nations. People with diverse cultural backgrounds may interpret signage layouts differently with respect to symbols and text. Consequently, dedicated research into signage perception may provide airport administrators with a more informed sense of how to convey appropriate movement and directional information within their terminals. There are many ways to answer the broad question of what signage encourages passengers to move most efficiently